Not familiar with this whole situation, but correct me if I'm wrong... Other underground artists are trying to get at him because he speaks out against senseless killing and black on black violence?
I first heard of him back in about September and I don't think anyone's really tried to get at him like that yet. A few dudes have tried to trivialize what he's said and call him just as ignorant as the rappers he's criticizing, but no one's officially dropped his name in a diss yet. They're probably hoping that if they ignore him that he'll go away. Unless it's a beef where both rappers are gonna talk about how much more money they got than the next, then there's really nothing else to say.
The nature of this industry is to maintain a believable facade, and what NYOIL is trying to do is shatter that. You don't have to really
be a murderous drug kingpin, but the fans need to believe you are. And since half these rappers really aren't, they can't get mad at a dude who's calling them out on it. But he's not calling them out in the way that Saigon or Tru Life would. Tru Life calls every rapper fake and *beep*, but while they're fake and *beep*, he builds himself up as really real and really tougher than they are. NYOIL's approach is, perhaps, more righteous, if that's the proper term. I don't wanna compare him to Malcolm X, but his approach of inspiring change is definitely inspired by Malcolm X. He wants to show his people the shit that goes on around them, that keeps us in the positions we are, how ignorance is glorified, and show everyone how that's a very intentional and orchestrated plan. While other rappers have shown the turn-the-other-cheek mentality and just "do them" like the Roots or anyone that's not into acting out for the camera, you got NYOIL who's going right at the jugular of it all.
You think that when rappers are selected to endorse things that kids in the ghetto can't afford isn't intentional? And every year the new endorsement gets more expensive. We went from $70 Polo jeans to $300 Evisu jeans. We went from $60 air force's and $110 jordans to $400 prada boots and $250 bapes, that require another $200+ hoody to match it. The popular music demographic is from 10-24. You got labels like Roc-A-Fella and Dipset, who at the height of their popularity launched their own liquor brands. So when the majority of your fans are under the legal drinking age, in fact, when your music targets the demographic under the legal drinking age, what kind of poison are you pumping out to the youth? Yeah, I think we all drank underage, and did it for whatever reasons we had, so we can't specifically blame rap -- but where's the desire to help?