The nature of this industry is to maintain a believable facade, and what NYOIL is trying to do is shatter that. You don't have to really be a murderous drug kingpin, but the fans need to believe you are. And since half these rappers really aren't, they can't get mad at a dude who's calling them out on it. But he's not calling them out in the way that Saigon or Tru Life would. Tru Life calls every rapper fake and *beep*, but while they're fake and *beep*, he builds himself up as really real and really tougher than they are. NYOIL's approach is, perhaps, more righteous, if that's the proper term. I don't wanna compare him to Malcolm X, but his approach of inspiring change is definitely inspired by Malcolm X. He wants to show his people the shit that goes on around them, that keeps us in the positions we are, how ignorance is glorified, and show everyone how that's a very intentional and orchestrated plan. While other rappers have shown the turn-the-other-cheek mentality and just "do them" like the Roots or anyone that's not into acting out for the camera, you got NYOIL who's going right at the jugular of it all.
You think that when rappers are selected to endorse things that kids in the ghetto can't afford isn't intentional? And every year the new endorsement gets more expensive. We went from $70 Polo jeans to $300 Evisu jeans. We went from $60 air force's and $110 jordans to $400 prada boots and $250 bapes, that require another $200+ hoody to match it. The popular music demographic is from 10-24. You got labels like Roc-A-Fella and Dipset, who at the height of their popularity launched their own liquor brands. So when the majority of your fans are under the legal drinking age, in fact, when your music targets the demographic under the legal drinking age, what kind of poison are you pumping out to the youth? Yeah, I think we all drank underage, and did it for whatever reasons we had, so we can't specifically blame rap -- but where's the desire to help?
Me being 28 and started listening to hip hop around 87 I've been around to witness this whole transformation. The real truth is is that you CAN blame it on rap. (this is my outsiders looking in approach) you have inner city youth living in or under the poverty line and making it big. These same cats now have morgages and big willie sh!t to deal with but the core of this problem is "role models", how is man to be a role model to an adolecent when he's having a hard time dealing with being man. We have parents in our society that shouldn't be parents raising kids they shouldn't have. O.K I'm getting off track a bit but what I'm trying to say is rap and hip hop now-a-days is corrupting everything it touches. People are enamored with the materialistic lifestyle that these rappers are constantly rapping about. I don't want to some like some anti-rap activist but truth be told. I love hip hop and will take it to the grave with me but I'm not blinded to the point where I can't see the negativity and the utter corruption it has on the masses (specifically our youth) I work for a life insurance company and when I was working in N.Y you couldn't imagine how many 19 year olds I have coming in talking to me about life insurance. FUCKED UP SH!T. Look, rap is like a poison because not everyone is mentally strong to be their own person, alot of folk are looking for an outlet and are trying to find some sort of common bond to relate or fit in. Sex,money, drugs,thugism are rotting whole economic societies. Geographically killing people like aids, long and slow. This will never stop because it's a circle, it's a circle of continuous bullsh!t. Inner city youth or urbanized youth rapping about things they dream of like b!tches and money and teaching (rapping) about it for the next generation to follow, it's a never ending cycle.
I don't want to sound like some peace keeper or someone who's above all this because I myself at my age buy into it. I listen to it and live it. I play my part but at the same time I'm not turning my an ear to it and I'm not acting like the problem isn't there. To say "you can't blame it on rap" is nonsense. It's like giving a kid alcohol and that kid growing up to be an alcoholic and saying "it aien't my fault"
Bottom line is there is no way to unravel this, sure we can think of nice ways and ideas but truth is it's a cancer thats uncurable Guys like NY Oil come along and try to put their stamp on the issue. Trying and grab a hold of a small piece of the hip hop community and make them see through a different light, thats why I respect him. Hip hop at it's purest form is a beautiful thing and it's gotten me through life but theres no denying how certain entities have tainted it from the very grassroots.