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Jets acquire OT Ryan Clady
ganggreen2003 Icon : (Yesterday, 09:15 PM) JETS are on the CLOCK!
ganggreen2003 Icon : (Yesterday, 09:16 PM) Jills pick Lawson
MikeGangGree... Icon : (Yesterday, 09:16 PM) f*** f*** f***
MikeGangGree... Icon : (Yesterday, 09:17 PM) Son of a f***ing bitch
MikeGangGree... Icon : (Yesterday, 09:17 PM) f*** you rex ryan
ganggreen2003 Icon : (Yesterday, 09:18 PM) He'll be going up against Clady
ganggreen2003 Icon : (Yesterday, 09:20 PM) MAC AND BOWLES ARE ON THE PHONE
ganggreen2003 Icon : (Yesterday, 09:20 PM) WHO DO WE GOT?
MikeGangGree... Icon : (Yesterday, 09:21 PM) I hope Treadwell
azjetfan Icon : (Yesterday, 09:21 PM) Trading down?
azjetfan Icon : (Yesterday, 09:22 PM) Those hats are ugly
ganggreen2003 Icon : (Yesterday, 09:22 PM) If the JETS go Lynch then the Bryce Petty pick last year was a waste
ganggreen2003 Icon : (Yesterday, 09:23 PM) 1 min left on the clock
ganggreen2003 Icon : (Yesterday, 09:23 PM) Pick is in
ganggreen2003 Icon : (Yesterday, 09:23 PM) The NEW YORK JETS SELECT...
ganggreen2003 Icon : (Yesterday, 09:25 PM) Darron Lee LB
MikeGangGree... Icon : (Yesterday, 09:25 PM) Lee
azjetfan Icon : (Yesterday, 09:26 PM) Who?
MikeGangGree... Icon : (Yesterday, 09:27 PM) WTF
MikeGangGree... Icon : (Yesterday, 09:27 PM) BULLSHIT PICK
ganggreen2003 Icon : (Yesterday, 09:27 PM) A LB from Ohio State
azjetfan Icon : (Yesterday, 09:27 PM) Defiantly not an inspiring pick
MikeGangGree... Icon : (Yesterday, 09:28 PM) GHOLSTON 2.0
MikeGangGree... Icon : (Yesterday, 09:28 PM) Guy has had 12 sacks in 2 years?? how the hell is that a 1st round pass rusher
ganggreen2003 Icon : (Yesterday, 09:29 PM) At least we didn't go QB again
ganggreen2003 Icon : (Yesterday, 09:30 PM) You mean GHOSTon
MikeGangGree... Icon : (Yesterday, 09:31 PM) Not f***ing happy
MikeGangGree... Icon : (Yesterday, 09:31 PM) I hope I'm wrong tho
MikeGangGree... Icon : (Yesterday, 09:31 PM) if I'm wrong I will eat m crow
MikeGangGree... Icon : (Yesterday, 09:39 PM) Some mocks had him top 10
MikeGangGree... Icon : (Yesterday, 09:42 PM) this guy is small
Jetsfan115 Icon : (Yesterday, 09:45 PM) Most mocks had Lee at 17 to the Falcons
Jetsfan115 Icon : (Yesterday, 09:45 PM) He's a day 1 starter for us. We've needed OLB forever
Jetsfan115 Icon : (Yesterday, 09:46 PM) Plus we generate a great rush from wilk rich and Williams
MikeGangGree... Icon : (Yesterday, 09:50 PM) I wanted Lawson bad
MikeGangGree... Icon : (Yesterday, 09:50 PM) f***ing bills
Jetsfan115 Icon : (Yesterday, 09:51 PM) Lee fills a need better
Jetsfan115 Icon : (Yesterday, 09:52 PM) I would have liked tunsil to slide to us though. After east picking great
MikeGangGree... Icon : (Yesterday, 09:52 PM) Would you take Lee over Lawson?
azjetfan Icon : (Yesterday, 09:55 PM) I'm not inspire by that pick. Not even a little
Jetsfan115 Icon : (Yesterday, 10:01 PM) Wasn't an option. Lawson was gone
Jetsfan115 Icon : (Yesterday, 10:02 PM) Lawson is more of a de. We already have too many of those. We only have 1 proven LBer and he's 32 and we run a 3-4. Lee is a day 1 starter
Jetsfan115 Icon : (Yesterday, 10:03 PM) Broncos traded up for lynch
MikeGangGree... Icon : (Yesterday, 10:41 PM) Round 1 is done
2JBallar01 Icon : (Today, 12:43 AM) He will play ILB for us.
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Ea Sports Plans To Digitize Madden Consumer

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Posted 02 March 2010 - 10:12 PM

Quote

EA Sports Plans To Digitize Madden Consumer
Microtransactions, subscription model mentioned.
by Jim Reilly
LATEST VIDEO
View all 4 videos

US, March 1, 2010 - Madden fans should expect to purchase digital content this season.

Speaking today at the Morgan Stanley Technology conference in San Francisco, EA Sports president Peter Moore talked about the current and future plans for the company. In the short term, he said he's most excited to see its digital business thrive on several of its key sports titles, including Madden.

"I think we need to move much quicker, in particular with Madden, through a digital world," Moore stated. "You're going to see more announcements there how we digitize our Madden consumer."

Moore later noted that while the EA Sports has dropped major support for the PlayStation 2, which has weakened overall Madden sales, PlayStation 3 and Xbox 360 game sales have picked up. He also the company's digital plans seen in its other titles could be on the way to Madden as well.

"What we're starting to do now is actually start to see growth on next-gen platforms, and perhaps more importantly you're going to see digital subscriptions, digital microtransactions; all those things that we seem to be able to drive hard against all our franchises, against the Madden consumer."

Moore stated that every iteration of Madden typically sells around six million units. The company is looking at ways to generate more revenue from that install base every year.

"What you should be looking for from me is 'How do I get an extra $4 or $5 dollars?', which is high margin digital revenue from that install base rather than continue to sell more packaged goods," he said.

Later on, Moore also described the struggles with keeping fans from quickly trading in their sports titles every year and discussed how digital content can keep a title going.

"It keeps the disc in the drive longer, it stalls trading the game in, it allows me to be able to take further advantage of that consumer over a longer period of time," he said. "Even if we do get second sales, we see that as an opportunity to drive digital margins."

"Sports games, because their seasonality runs out, are always something tempting to trade in. We've got to be able to build business models around allowing that consumer to trade it in and then monetize them," he added

"We're certainly going to do a lot of that this year."

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#2 User is offline   Amen Icon

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Posted 03 March 2010 - 09:53 AM

Unless I can redeem my digital copy of Madden 11 for a discounted cost on Madden 12, I'll stick to the discs, thanks.
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